Growth Strategy
Define the growth model, channel strategy, measurement framework, investment priorities, and scaling criteria required to achieve sustainable, profitable growth.
Growth Consulting for Apps and Games in the AI Era.
Shamsco helps founders, studios, and investors build repeatable growth systems, scale acquisition profitably, and integrate AI where it creates meaningful operational & strategic advantage.
You don't need another channel. You need a better way to test and scale the ones you already have. That's one of the clearest lessons from 150+ apps and games I have worked on.
$1B+
Ad spend managed and advised
150+
Apps and games supported
55+
Studios and growth teams
10+ years
Experience
The Founder
Why Shamsco exists
Every company generates knowledge.
Very few get to learn from everyone else's.
Working across 150+ apps and games, having ran thousands of campaigns, has given me something that is difficult to build internally: pattern recognition—the ability to identify whether a growth problem comes from creative, measurement, bidding, positioning, product, or simply a poorly designed experiment…or determine the best way to scale a campaign or channel that is already performing.
That is what Shamsco is built on: bringing the lessons from hundreds of campaigns, tests, successes, and failures into your team, so you can make better decisions faster.
Sara El BachriFounder & Senior Growth Expert
What it's like working with me
I don't operate like an external consultant. I work as an extension of your internal team, close to the decisions, the data, and the day-to-day reality of the business.
For me, it is rarely just about what you test. It is about how you test, optimize, and interpret campaigns every day. That's why I stay involved not only in high-level strategy, but also in the day-to-day operational details where performance is actually won or lost.
You will always get an honest answer, even when that answer means less work for me or goes against my own commercial interest.
I treat your budget as if it were funding my own product. I will not recommend a decision I would not be prepared to make with my own money.
Our incentives are fully aligned: generate the strongest possible return from every dollar you spend.
You will never hear me say:
- “Blindly follow Google or Meta's recommendations.”
- “You need to test AppLovin immediately.”
- “The more creatives you produce, the better your results will be.”
- “Don't touch the campaign for a full week after making a change.”
- “You should always localize your creatives.”
- “You need to wait until the campaign exits the learning phase.”
The best growth marketers don't follow playbooks. They know why they work, when they don't, and when to rewrite them.
Clients
Teams we've worked with
Growth work across games and apps, from independent studios to established publishers.
What we do
End-to-end growth strategy and execution.
From initial market validation to scaled acquisition, Shamsco designs the strategy, operating systems, and decision frameworks required to build repeatable, profitable growth.
User Acquisition Operations
Manage and optimise campaigns end to end, with disciplined control of structure, budget allocation, bidding, pacing, signal quality, creative rotation, and marginal performance.
Creative Testing
Build a rigorous creative experimentation system that connects hypothesis development, test design, performance diagnostics, and iteration into a repeatable growth loop, powered by AI.
AI Transformation
Assess where AI can create meaningful operational advantage, then redesign and implement the relevant growth workflows, tools, and processes.
Growth Audits
Diagnose performance across acquisition, measurement, funnel conversion, creative, and monetisation to isolate growth constraints and define the highest-leverage optimisation roadmap, starting with the quick wins.
Investment Diligence
Conduct a deep-dive audit of UA data and growth performance to determine whether the business has a profitable, scalable acquisition engine and a compelling investment case.
Selected work
Where Shamsco makes the difference
Shamsco is typically brought in at critical growth inflection points—from launch and early validation to stalled performance, scaling, and investment review.
Scaling UA without eroding payback
Rebuild campaign architecture, bidding, budget allocation, and creative testing to unlock incremental spend.
Establishing a profitable acquisition baseline
Implement the measurement, testing framework, and early channel strategy required to validate unit economics and identify scalable signal.
Identifying what is constraining growth
Deep-dive into the UA data and the platforms to isolate performance bottlenecks and prioritise the highest-impact interventions.
Validating the quality of the growth engine
Audit UA data and growth performance to determine whether acquisition is profitable, repeatable, and capable of supporting a credible investment case.
Test Your Knowledge
Kill, Keep, or Scale?
Here are a few real-world campaign scenarios. Would your decision match a growth expert's?
Campaign 1 of 10Matched: 0
Aurora Run
Mobile game · MetaLive 3 weeks. Installs steady, but CTR has fallen sharply while CPI creeps up and ROAS slides.
$14,200Spend
$3.13CPI
0.34D7 ROAS
0.7% ↓CTR
34%D1 retention
4,530Installs
What's your call?